Mar 25 2020
Defining The Decades With Novated Leases
1900: Ford Model T
Also known as the Tin Lizzie, Leaping Lena, Jitney or Flivver; the Ford Model T was first introduced in 1908. It is regarded as the first affordable automobile and modernised the car manufacturing industry by establishing assembly line production, instead of individual hand crafting. The Model T was named the most influential car of the 20th century.
1910: Cadillac Model 30
Cadillac revolutionised cars by introducing the electric starter and lights. Previously, cars required a hand crank to start the engine, giving rise to the term ‘cranky’. After a friend of the founder of Cadillac founder Henry M. Leland, was killed while crank starting a vehicle, Leland came up with the idea of the electric starter.
1920: Chrysler Model B-70
Founded in 1925, Chrysler quickly became one of the most premier car brands. They launched the Model B-70, named so because it could do up to 70 to 75 miles an hour, becoming one of the most successful cars of the Gatsby era.
1930: Jaguar SS 100 3.5-litre Roadster
The Great Depression, a decade of hardship but also a decade of impeccable car design. The SS in this Jag’s name comes from the surnames of previous owners of the car brand, Swallow Sidecars. The 100 also comes from the cars top speed, 100 was incredibly fast for the thirties!
1940: Jeep Willys MB
One of the first mass produced military vehicles in the US, the Willys MB was very effective on ground and quickly became the primary light wheeled transport vehicle of the US military. It was listed as one of the six most vital US vehicles to win the war by General Eisenhower.
1950: Ford Thunderbird
Go grease lightnin’! The sporty two seat convertible defined the decade and is first to come to mind when thinking of 50s cars thanks to Grease. Also introducing a new market segment for motoring enthusiasts, the personal luxury car.
1960: Volkswagen Microbus/Type 2
The VW Type 2 was every bit a sales and pop culture success as the Type 1, or the beetle. Much like type 1 too, it was given multiple nicknames such as the hippie van, microbus and minibus.
1970: Lamborghini Countach
The shockingly futuristic design for its day meant that it stayed at the highest level of poster-car status with a cult following throughout the decade. The timeless beauty still has head turning ability today as it did back in the 70s and 80s.
1980: Ferrari F40
The last car designed during Enzo Ferraris life, the car, no engineering masterpiece, was shaped in a wind tunnel and comprised of Kevlar and carbon to shed weight. It was also the first production car to top 200mph and therefore earned its place on every rev-head-kid’s wall (next to the countach).
1990: Porsche 911 993 GT2
Considered by some as the pinnacle of 911 design, the 993 sportscar was the last of the 911’s air-cooled engines and were produced in extremely low numbers, making them incredibly desirable.
2000: Toyota Prius
In 2004, Toyota relaunched the hybrid as an all new second generation. Like its predecessor, the second gen Prius was ugly, slow and handled like a wheelchair on flat tyres. However, following hurricane Katrina and fuel prices increasing to an astronomical $3/gallon in the US, the Prius’s fuel economy resulted in it becoming the best-selling car in California.
2010 – Tesla Model X
The SUV boom and obsession with EVs and AVs (electronic vehicle and autonomous vehicle) resulted in the Tesla Model X skyrocketing in popularity. The futuristic design and technology make the car the phone background of all car lovers today (no one puts posters on their walls anymore!)